Prakash Chandra Roy
A Hans Raj College (Delhi University) Science graduate (1992), this 55-year-old visionary from Dumraon, Bihar, has spent over three decades redefining the agricultural landscape through the dual lenses of Science and Conscience. An innovator at heart, he pioneered drip irrigation on raised beds with plastic mulching in Bihar as early as 1998 and revolutionized rice milling (1995–2012) by integrating biomass gasifiers for captive power, and modern milling machines producing the premium ‘Swarnakamal’ brand. Now leading the 200-acre SoneGanga Farm in Singrauli, M.P., he has turned his focus toward modern agri-entrepreneurship, championing automation and mechanization to drive unprecedented efficiency. His latest venture, SoneGanga Farm Fresh, bridges the gap between field and fork by bringing high-quality, sustainably grown produce directly to consumers in Varanasi. A respected figure in Buxar whose methods are widely emulated, he continues to prove that passion, technical precision, and ethical farming are the ultimate keys to commercial viability and agricultural transformation.
Prashant Kumar Rai
At just 26, this resilient leader from Dumraon, Bihar, embodies a rare blend of youthful energy and seasoned maturity. Stepping into significant responsibility following the untimely loss of his father at the age of 12, he balanced his academic journey with active social engagement, forging a character defined by grit and empathy. Today, as the primary collaborator to his uncle, Prakash Chandra Roy, he serves as the capable steward of both SoneGanga Farm and the newly launched SoneGanga Farm Fresh. With an extraordinary capacity for management and the physical stamina required to sustain a growing enterprise, he has become the operational backbone of the family’s agricultural vision. His journey from adversity to leadership is a testament to the power of dedication, proving that the most ambitious business dreams are built on a foundation of steadfast responsibility and tireless action.
Nidhish Bihari Pandey
A distinguished Chartered Accountant and seasoned financial strategist, this 56-year-old professional serves as the vital Financial Consultant, Business Advisor, and Mentor to both SoneGanga Farm and SoneGanga Farm Fresh. While managing a demanding professional practice, he transcends the traditional role of a consultant by acting as a dedicated guide to his clients and peers—advocating for a business philosophy rooted in fairness, integrity, and long-term viability. Within the SoneGanga ecosystem, he is both a pillar of moral support and a necessary critic, ensuring that innovative agricultural passion is always balanced by fiscal discipline. Driven by a personal quest to create, develop, and enjoy, he has seamlessly integrated his financial acumen with his love for the land, proving that the most successful ventures are built on the harmony of sound economics and visionary growth.
Amit Kumar Pandey
An Agricultural Engineering graduate from UPTU Lucknow, has a unique “full-stack” professional profile that bridges high-level technical engineering with pan-India commercial strategy. Today at age of 42 yrs, his expertise spans the entire agricultural ecosystem—from farm power and machinery (TAFE, Mahindra) and irrigation infrastructure (Finolex, EPC) to electrical automation and switchgear (Emgee, Ocleg), complemented by a specialized background in water resource structure design. Having spearheaded product development and competitor market analysis across eight major agricultural states—including Maharashtra, Gujarat, and Karnataka—he possesses a deep, localized understanding of farmer psychology and dealer networks. This rare combination of mechanical, civil, and electrical fluency makes him a high-impact asset for leadership roles in Ag-Tech strategy, large-scale irrigation projects, or regional business management. He has felt the immense lack in supply of quality agri produce to consumers and hence joined hands in SoneGanga Farm fresh to make it success.
Manoj Kumar Singh
With over 27 years of extensive experience in the vegetable seed industry, he is a seasoned Agriculture Professional (B.Sc. Ag, 1999) with a proven track record at premier organizations including the Tata Group, Metahelix Life Science, KVSIPL, Advanta Seeds, and Namdhari Seeds. Now aged 48 yrs, he has served as a Consultant for Ujjwala Welfare at ICAR-CISH, Lucknow, and completed Agri-Clinic & Agri-Business training, he specializes in end-to-end crop management, from seed selection and sowing schedules to advanced irrigation and soil health management. He is deeply committed to farmer capacity building, providing expert training on Integrated Pest Management (IPM), the judicial use of fertilizers and pesticides, and the adoption of modern, high-yield cultivation practices to enhance agricultural productivity and sustainability. Here in SoneGanga Farm Fresh, he is providing the required technical and practical guidelines to make it success to goal.